Sell Your Surplus for More
Municibid's marketing team gives you the most exposure and best quality bidders for the highest winning bid prices for your surplus. Trusted by over 5,000 government agencies nationwide.
Welcome to Municibid!
My #1 priority is to put your surplus in front of the best
bidders so you receive the most to reinvest back into your
community. Whether you need a new truck or to support a
program, surplus sold on Municibid has generated millions of
dollars back into cities, police departments, DPWs, and more
local governments and schools like yours.
The exposure your surplus assets receive at Municibid is
parallel to none. Our marketing department has expertise in
launching press releases, ads, mailings, social media, email
campaigns, and more to bring the best customers for your
surplus.
We provide all of these marketing
services for you at 0 cost to you. You keep 100% of your
auction proceeds.
Schedule a demo to see how easy it is to sell with
Municibid.
We look forward to working with you!
Sophie Eden
Director of Marketing at Municibid
See How Our Results Compare
2014 Chevrolet Silverado
Surplus Auction Journey
See a real-life example of the marketing journey for an succesfull Municibid auction
Why Marketing Matters
Marketing is what brings in the most qualified bidders to your surplus auctions. It’s not enough to simply put your surplus in front of millions of people, we create custom marketing campaigns to reach the right people.
With our marketing behind your surplus auctions, we provide you with the highest quality bidders and most competitive bidding for the highest selling prices.
We’re the little fish in a sea of big fish that means the little things matter to us. Whether it be sending an email to a specially curated list of bidders or personally speaking at an interview about your surplus, we go the extra 100 miles for you.
Your Success = Our Success
All of our services are 100% free for you. No matter how many ads or marketing initiatives we do for you, we never charge you a single cent for our marketing services.
Our business model is aligned with your success. We charge
the winning bidder a buyer’s fee that is a percentage of
their winning bid. Our incentive is to sell your surplus for
the most. It truly is a win-win for both of us.
Plus you’ll save thousands of dollars if not more in hauling
fees by selling your surplus instead of throwing it away.
We look forward to maximizing your returns with your
surplus!
How We Do It
Along with a large audience, we target the most qualified bidders.
Right People
We have a deep understanding of our audience with user personas. We consistently communicate with our bidders. We have advanced data tracking and analysis of our website users and bidders.
Right Message
We target content by past bidding activity, item category, and location. We analyze messaging performance data to continually improve. We have a strong presence on channels our audience is active on.
Right Time
We have regular communications to stay top of mind with our bidders. We optimize sending days and times. We maximize marketing of items in correlation to current market trends and seasons.
Methods of Marketing
Your surplus is marketed across traditional and digital mediums to get the most exposure.
As soon as your item is listed on Municibid, it is automatically listed on the Facebook Shop as well. The Facebook Shop is one of the largest marketplaces for used goods.
We regularly send emails with recommended items based on bidders’ preferences. 28% of our emails are opened by bidders vs 9-15% industry average open rate.
From Facebook ads to Google ads, your surplus is featured where your bidders are. We can target people by location and interests, so your surplus is in front of the most qualified bidders.
Whether your local news station or international TV, our PR experts spread the news about your surplus. For example, a radio interview by The Bruce St. James Show on WLS-AM 890 Chicago resulted in a 350% increase in user registrations.
From posts, chats, to groups, we’re always growing our bidder community and giving your surplus the maximum exposure on social media, including Facebook and Instagram.
Our marketing team shares your items on category specific marketplaces. For example, heavy equipment listings are posted on Construction Equipment Guide, My Little Salesman, and more.
We provide insights to our audience on bidding tips, car buying, and more so they can make the best decisions. A well-informed bidder is a better bidder and helps decrease bidder defaults.
We put your surplus in the hands of bidders with postcards, letters, etc. Even for bidders who aren’t tech savvy with social media, your surplus is being seen by them too with direct mailings
