Marketing At Municibid

Sell Your Surplus for More

Municibid's marketing team gives you the most exposure and the best quality bidders, for the highest winning bid prices for your surplus. Trusted by over 7,500 governments and schools nationwide.

Trusted by over 7,500 governments and schools

With an average of 50+ making the switch to Municibid each month.

Berks CountyCity of Grand RapidsSalemDelawareChicago Transit AuthorityDartmouthUpper Darby School District
Marketing, on us

Welcome to Municibid!

  • What our marketing costs you$0
  • Of your proceeds you keep100%

Our #1 priority is to put your surplus in front of the best bidders so you receive the most to reinvest back into your community. Whether you need a new truck or want to support a program, surplus sold on Municibid has generated millions of dollars for cities, police departments, DPWs (departments of public works), and local governments and schools like yours.

The exposure your surplus receives at Municibid is second to none. Our marketing department has expertise in press releases, ads, mailings, social media, email campaigns, and more to bring the best bidders to your surplus.

We provide all of these marketing services at no cost to you. You keep 100% of your auction proceeds.

Schedule a demo to see how easy it is to sell with Municibid. We look forward to working with you!

Needless to say we are thrilled with the results! With the amount of exposure and truly competitive bidding through Municibid, I have to say it wasn’t much of a surprise that we did so well. The best part about it is we get to keep 100% of the proceeds.

Mike Ahern
Public Buildings Special Projects Manager, Town of Mansfield, MA
How it works

The Surplus Auction Journey

Along with a large audience, we target the most qualified bidders. Here is what that did for one truck.

A 2014 Chevrolet Silverado 1500 listed on Municibid

2014 Chevrolet Silverado 1500 4WD

Excellent condition. No known issues. Fleet maintained. 46,793 miles. 5.3L V8. Power windows and locks.

Page views
10,919
Bids
117
  1. Day 1Item posted
    Starting bid $4,000
  2. Day 7Marketing is at work
    Current bid $5,000
  3. Day 16Item sold!
    Winning bid $24,000
The difference

Why Marketing Matters

Marketing is what brings the most qualified bidders to your surplus auctions. It’s not enough to simply put your surplus in front of millions of people; we create custom marketing campaigns to reach the right people.

With our marketing behind your auctions, you get the highest quality bidders and the most competitive bidding, for the highest selling prices.

We’re the little fish in a sea of big fish, and that means the little things matter to us. Whether it’s sending an email to a specially curated list of bidders or speaking about your surplus in an interview, we go the extra 100 miles for you.

Marketing brings qualified bidders to a surplus auction
A win-win

Your Success Is Our Success

All of our services are 100% free for you. No matter how many ads or marketing initiatives we run for you, we never charge you a single cent for our marketing services.

Our business model is aligned with your success. We charge the winning bidder a buyer’s fee that is a percentage of their winning bid, so our incentive is to sell your surplus for the most. It truly is a win-win.

Plus, you’ll save thousands of dollars or more in hauling fees by selling your surplus instead of throwing it away.

We have realized hundreds of thousands of dollars funneled back into the District’s operating budgets, have saved thousands on hauling (dumping) fees, and have kept tons of surplus out of the landfills!

Robert Schultz
Lower Merion School District, PA
How we do it

Right people, right message, right time

Along with a large audience, we target the most qualified bidders.

Right People

We have a deep understanding of our audience through user personas. We communicate with our bidders consistently, and we track and analyze how visitors and bidders use the site.

Right Message

We target content by past bidding activity, item category, and location. We study how each message performs to keep improving, and we have a strong presence on the channels our audience uses.

Right Time

We stay top of mind with regular communications. We optimize sending days and times, and we market items in step with current market trends and seasons.

Methods of marketing

Everywhere your bidders are

Your surplus is marketed across traditional and digital channels to get the most exposure.

Podcasts

The Municibid Podcast brings in industry experts, manufacturers, businesses, government agencies and more to discuss industry trends, opinions, and knowledge with a nationwide audience on Spotify, YouTube, and Apple.

Emails

We regularly send emails with recommended items based on bidders' preferences. 28% of our emails are opened by bidders, against an industry average of 9% to 15%.

Paid Media

From Facebook ads to Google ads, your surplus is featured where your bidders are. We can target people by location and interests, so your surplus is in front of the most qualified bidders.

PR Experts

Whether it's your local news station or international TV, our PR experts spread the news about your surplus. A radio interview on The Bruce St. James Show on WLS-AM 890 Chicago, for example, brought a 350% increase in user registrations.

Social Media

From posts to chats to groups, we're always growing our bidder community and giving your surplus maximum exposure on social media, including Facebook and Instagram.

Industry Publications

We place items that are relevant to specific industries in the website directories and databases that buyers in those industries look at every day.

Blog Insights

We share bidding tips, car buying advice, and more so our audience can make the best decisions. A well-informed bidder is a better bidder, and that helps decrease bidder defaults.

Direct Mailings

We put your surplus in the hands of bidders with postcards and letters. Bidders who aren't on social media see your surplus too.

AI

Municibid uses AI to streamline processes and deliver a faster, smarter experience, while keeping human expertise at the core of every interaction.

Municibid has been a great resource. If I have any problems creating the post for my items, the staff are very helpful. The bid amounts always exceed our expectations.

Gwen Jonik
Upper Uwchlan Township, PA
Your marketing team

Our Expert Marketing Team

Our marketing team is made up of experienced specialists, each bringing complementary expertise to the table, and all of them fully dedicated to the success of your listings.

Shannah Henderson
Shannah Henderson
PR Manager
Glez Bautista
Glez Bautista
Marketing Assistant
Megan McDowell
Megan McDowell
Content Manager
Municibid’s marketing team attracts the most quality bidders for your surplus

From press releases to email campaigns, ads and social media programs, our marketing efforts are aimed at attracting the best bidders for your surplus, all at no cost to you.

We understand the importance of targeting the right people with the right message at the right time, and we use both traditional and digital channels to give your surplus maximum exposure and better results.

Support, any hour

We offer exceptional customer support, any time you need it.

We take great pride in delivering the absolute best customer service. We designed Municibid to be intuitive and easy to use, and when you do need a hand we are here 24/7/365 through our support page, online chat, email and phone.

Help & Support

Answers to the questions bidders and sellers ask most, with a Municibid expert a message away.

Visit Support

Email

Send us a message and we'll get back to you promptly by email or phone.

Send Message

Call Us

Leave a message and a Municibid team member will reach out to you.

1-800-531-6074

Serving our governments and communities

1m+Buyers In Network
7.5k+Government Sellers
550New Sellers In 2025
20Years In Business
Good questions

Frequently Asked Questions

Is bidding open to the public?

Yep! Anyone can bid on your auctions. If you require a certain restriction, our team will work with you on allowing only qualified bidders.

Can I set a reserve price?

You sure can. We give you complete control of your auctions. From setting starting and reserve prices to having your auction start on a future date, Municibid gives you the ability to customize how you want your auction to work.

Do we need to sign a contract?

Nope. We do not require any contracts. You can use Municibid as much or as little as you like.

What if I have questions about an item?

Every listing includes a “Contact Seller” link. Ask away; sellers reply directly.

Get started with Municibid

We're here to answer any questions you have.

See how our marketing works for your agency in a short demo, or join today and list your first item. Either way, it costs you nothing.