Municibid

Municibid style guide

Logos, color, type and components for anything that carries the Municibid name. Click any color value or code block to copy it.

Download the brand kit

Logos

Pick the variant by background, not by taste. Every logo comes as SVG for screens, PNG and JPG for documents, and PDF and EPS for print.

Full logo

Download all

The default. Use it anywhere there is room for the tagline to be read.

Slim logo

Download all

Wordmark without the tagline. Use it in headers, footers and anywhere under 200px wide.

20 year anniversary

Download all

For 2026 anniversary campaigns only. Does not replace the full logo.

20 year anniversary with tagline

Download all

Same rules as the anniversary logo, for placements with room for the tagline.

M logo mark

Download all

Avatars, app icons and social profiles. Never next to the full logo; it is one or the other.

Municibid logo, Blue
Bluesvgpng
Municibid logo, Navy
Navysvgpng
Municibid logo, Dark
Darksvgpng
Municibid logo, White
Whitesvgpng

Usage

Clear space

Keep empty space around the logo equal to the height of the M on every side.

Minimum size

Full logo 140px wide on screen, 1.25in in print. Below that, switch to the slim logo or the M mark.

Backgrounds

Color and dark versions on white or light grey. On navy or photos, use the white logo; the blue in the on-dark version needs a near-black background like #222222.

Don’t

Recolor, stretch, add shadows or outlines, rebuild the wordmark in another font, or place the color logo on a busy photo.

Color

Blue carries action, navy carries weight, gold is a spark. Contrast is measured against WCAG 2.1: 4.5 for body text, 3 for large text (24px, or 19px bold) and UI shapes.

Primary

Aa

Navy

Headings on light, dark sections, secondary buttons

Text on white9.54AAText on #2222221.67Fail
Aa

Blue

Primary buttons, links, the wordmark

Text on white4.94AAText on #2222223.22Large
Aa

Blue Light

Tinted panels and selected rows

Text on white1.25FailText on #22222212.73AA

Secondary

Aa

Gold

Highlights, badges and focus rings. Fill only, never text on white

Text on white1.57FailText on #22222210.14AA

Neutral

Aa

Dark

Body text and headings

Text on white15.91AAText on #2222221.00Fail
Aa

Dark Grey

Secondary text

Text on white9.74AAText on #2222221.63Fail
Aa

Medium Grey

Captions and metadata

Text on white5.74AAText on #2222222.77Fail
Aa

Light Grey

Borders and dividers

Text on white1.61FailText on #2222229.91AA
Aa

Lightest Grey

Page backgrounds and input fills

Text on white1.12FailText on #22222214.23AA

Status

For messages and form validation only, never decoration. Each has a lighter partner for text on dark backgrounds, and always pair color with an icon or words.

Aa
On dark

Error

Field errors, failed payments, destructive actions

Text on white7.33AAOn dark shade on #2222227.01AA
Aa
On dark

Success

Confirmations: bid placed, listing saved

Text on white5.95AAOn dark shade on #2222228.88AA
Aa
On dark

Warning

Text for cautions. Use Gold as the fill behind it

Text on white5.54AAOn dark shade on #22222210.14AA
Aa
On dark

Info

Neutral notices and tips

Text on white4.94AAOn dark shade on #2222228.39AA

Typography

One family does all the work. Hierarchy comes from size and weight, never from a second display face.

Font family

Inter

Standard for all headings, body and UI text.

Regular 400Bold 700

Lato

Fallback only, where Inter can't be loaded (some email clients, Office files).

Regular 400Bold 700

Type scale

Surplus with a second life

Display · 48px / 3rem · 700 · 120%

Heading 1

H1 · 40px / 2.5rem · 700 · 130%

Heading 2

H2 · 32px / 2rem · 700 · 130%

Heading 3

H3 · 24px / 1.5rem · 700 · 130%

Heading 4

H4 · 20px / 1.25rem · 700 · 140%

Heading 5

H5 · 16px / 1rem · 700 · 150%

Heading 6

H6 · 16px / 1rem · 400 · 150%

Body text. Every fire engine, school bus and backhoe on Municibid was bought with public money, and the proceeds go back to the community that sold it.

Body · 16px / 1rem · 400 · 150%

Caption and metadata. Closes Oct 21 at 7:00 PM ET.

Small · 14px · 400 · #666

Rich text

How proxy bidding works

Set the most you’re willing to pay and Municibid bids for you, one increment at a time, only as high as it needs to. Read the Help Center for the full increment table.

  • Bulleted lists use a disc and 24px indent.
  • Keep each item to one line where you can.
  • No period needed if the item is a fragment
  1. Find a listing.
  2. Enter your maximum bid.
  3. Confirm, and you’re in.
Pull quotes get a gold rule and italic Dark Grey text. Attribute them with the person’s full title.

Icons

Round badges drawn from Phosphor (regular weight). Solid blue for emphasis, the light tint for lists and feature grids. Click one to open the SVG.

Buttons

Pill shaped, bold, one primary per view. Every size has a fixed height so buttons line up with inputs beside them.

Variants and sizes

Primary

Secondary

Outline

Outline on dark

Specs

Small

Medium

Large

States: hover lightens 10%, keyboard focus gets a 3px gold ring offset 2px, disabled drops to 40% opacity. Tab through the buttons above to see the focus ring.

Forms

Labels sit above fields, always visible. Placeholders show an example, never the label. Errors say what to do, under the field, in Error red.

Light

Dark

Specs

Images

Real listings, real places. Rounded 16px corners; captions in small grey text below.

Inline image

2014 Chevrolet Silverado 1500 4WD
2014 Chevrolet Silverado 1500 4WD, sold by a city fleet department.

FAQ

Accordion

Like the reader would ask it, in their words. Answer in the first sentence, then add detail.

Cards

Listing cards: photo first, title in two lines max, numbers right aligned so they scan.

Listing card

2014 Chevrolet Silverado 1500 4WD

2014 Chevrolet Silverado 1500 4WD

Excellent condition, no known issues. Fleet maintained. 46,793 miles, 5.3L V8, power windows and locks.

Bids
239
Starting bid
$10,000
Sale price
$94,600
2012 JD 624K Payloader

2012 JD 624K Payloader

Sample card text. The description is clamped to three lines so cards in a row stay the same height.

Bids
239
Starting bid
$10,000
Sale price
$94,600

Writing

Warm, practical and specific. Talk to folks like neighbors at a town meeting; back every claim with a number, a name or a date.

Municibid

One word, capital M only. Never MuniciBid or Municbid. Founded in 2006.

Point of view

Second person by default. “We” for Municibid’s policies. “I” only in founder letters.

Mechanics

Oxford comma. Digits for data ($13,000, 24/7, 10%). Define every acronym on first use.

Say this, not that

UseAvoid
surplus, listings, biddersliquidation, junk, customers
governments and schoolsgovernment waste
fair market valuecheap, discount
proceeds go back to the communityHurry! Limited time!

Tokens

Drop these into a new project so the values above are the only values anyone types.

CSS custom properties

Tailwind